- Is renting/selling DVDs still a viable option for retailers?
Absolutely, we’ve found that in the recession movie lovers have liked having the lower cost option of renting a movie as opposed to having to buy it. For retailers looking to burst their traffic, having a DVD kiosk in store is highly beneficial. A majority of customers will buy products from the store when they rent their movie, and they’ll then shop at the store again when returning their disc to the kiosk. Studies we’ve performed also showed that retail stores where we’d installed movie kiosks saw some big increases in spending on items associated with watching a film – snacks, confectionary and drinks.
- How much space should they allocate to it (average, it obviously depends on the store)
Each kiosk can hold over 600 discs, but intelligent design of the unit means that all these discs are held in a unit which takes up the same amount of room as a single door Coca-Cola fridge so the kiosk can fit in just about any retail store.
- What factors should a retailer take into account when deciding if they want to install a DVD offering?
As the DVD kiosk solution is fully automated, the retailer doesn’t need to worry about setting aside any time or resources to the management of the machine. We’d consider the local target audience for the retail store, and if we found that the retailer had a suitable target audience there really are very few barriers which would stop a kiosk being placed within their store. From the retailer, if they’re enthusiastic about the concept and want to up sell the service to their customers they’d benefit from having a DVD kiosk in-store.
- What returns should a retailer expect to see to ensure it is worthwhile?
Most retailers will receive a healthy share of profits generated from the kiosk on a monthly basis, dependent on the level of usages the kiosk receives whilst in-store. Perhaps of even greater benefit to the retailer than the direct financial return from the kiosk is the added footfall and secondary spending the kiosk can bring, as well as the buzz generated from having a highly-unique concept inside their store.
- Given the rise in downloading, is it still a lucrative option for store owners?
Physical rental of movies in the UK remains the primary choice for most movie-lovers. Whilst the online market is developing, most people still prefer the benefits offered by physical rental solutions – a wide range of titles, low prices and instant access. The impulse factor is also important, the presence of a kiosk in retail store means people can decide to have a movie night on a whim.
- How can a retailer make the most of his DVD offering?
The key thing a retailer needs to make the kiosk a success in their store is enthusiasm for the concept. If they can get staff involved with telling people how the kiosk works more customers are likely to give it a go. The Movie Booth also regularly updated in-store POS to make sure customers are aware of all of the latest movies available, so in having the latest movie-merchandising up in store the retailer can ensure customers are aware that the kiosk is stocking the latest releases.
- Why should a retailer have a kiosk rather than a shelf offering? Which works better?
The major benefit of a DVD kiosk for a retailer is the fact its fully automated – no customer registration, no updating new titles every week, no hassle of retrieving movies for the customers – The Movie Booth’s intelligent software controls all of these aspects and with a Movie Booth Field Crew member visiting the kiosk on a weekly basis the retailer can give regular feedback on the service. DVD rental can add a wide range of benefits to any retail store, and The Movie Booth solution maximises this benefit by making the addition of this service to any store completely hassle-free.
- Are games/blu-ray worth stocking in a store?
Interest in Blu-ray is rapidly expanding, and The Movie Booth now offer Blu-ray rentals across a select range of their DVD kiosks. The Movie Booth’s live inventory reporting system allows them to see peaks in demand, and weekly customer-correspondence allows us to speak with our users to determine whether they want new additions such as Blu-ray movies. As this demand grows, you can be sure Blu-ray will be available at all Movie Booth kiosks where it is demanded.